The Pro Shop

Normally a pro shop is the shop at a golf course where golfing equipment is for sale and green fees are paid. But in South Africa there is a very large chain of stores that sells exclusively golfing attire and equipment called the Pro Shop. The store began in 1976 as the answer to retail golfing and has grown at such a rate that it now has about 65% of the market share. The Pro Shop grew its business on four principles. To have competitive prices by worldwide standards, to have the widest range of merchandise for all levels of players, to have highly trained and qualified golfing staff to give advice and to deliver great service.

They have stores in all the major malls and shopping centres all over the country and are very good at offering good brands with quality guarantees. If they don’t have what you are looking for then they will definitely source the product for you.

Shopping is not really that difficult when you are purchasing some new equipment, but it can get tricky when you are not sure of what you need. Or perhaps even when you are struggling to find exactly what it is that you do need. The Pro Shop is committed to making shopping as easy and enjoyable as possible. The key to that is organisation and understanding the consumer to know what they will look for. So what they have done is separate their stock into different departments depending on the player. So there is a section to ramble through for all beginners.

The Pro Shop is owned and run by Moregolf(Pty)Ltd. This structure is run by Darryl Egdes, Rhys Hughes and varied other investors who since 1997 have been aiming their successful business ventures at the golfing industry. This business aims to get more golfers together more often to play better golf. Summed up in their payoff line “Helping friends play better golf.” Quite a nice concise statement. The beauty of that kind of vision or mission statement is that it puts everyone on the same team. We all want to get better and now we have an ally who will do it with us. It puts the sport in a very friendly and relaxed environment where everyone is shouting for the same team. The group is currently working at spreading its wings into Kenya and Australia and the management team are the forefathers of retail golfing.

Moregolf are also the owners of the World of Golf (a golf theme park) since 2000. This park has grown to entertain over ten thousand members in an exclusive development. Moregolf has also obtained the operating franchise to the Gary Player Golf Experience. This academy is the only one of its kind in South Africa. It still operates under Gary Player’s guidelines of the holistic approach to sportsmanship. Currently the academy gives around 3 500 lessons every month.

The primary partners of more golf have many accolades of their own to display their commitment to the sport in South Africa. Darryl Egdes is the chairman of the Peoples Bank4All of which The Pro Shop was a founder member. Rhys Hughes’ dedication to the South African industry was acknowledged when he was awarded a Lifetime Achievement Award. And the commitment to the growth of the game is also there since Darryl is also the South African Golf Development Board Director.

So if you’re looking for a company that is based on solid principles and looking to better the future of the game, look no further. The Pro Shop is a team of connoisseurs of the game and truly understand every level of the sport. They have incredible knowledge of their products and even an online shop where you can purchase any product with the guarantee that it will leave the store within 24 hours. Contact them on 0800 000 999 or email them at info@theproshop.co.za.